PROGRAMME INDEX
Twenty programmes across foundations, content, technical, measurement and applied workflows. No programme page promises a ranking, job, client or regulated credential.
Search decisions
Build a baseline site observation and a prioritised question list before changing a page.
Search decisions
Turn messy query evidence into a deduplicated intent map with uncertainty notes.
Search decisions
Record a dated search-results observation and turn it into a page decision memo.
Search decisions
Write a before-and-after page specification with a reason for every recommendation.
Content systems
Create a challengeable brief with audience, evidence, structure and internal links.
Content systems
Map a crawlable hierarchy and connect pages to real user decisions.
Content systems
Separate update, consolidate, redirect and retire decisions using observable evidence.
Content systems
Verify safe CMS settings and page-level output without treating a plugin score as truth.
Crawl and index control
Build a reproducible issue register with evidence, impact and a prioritisation rule.
Crawl and index control
Trace discovery, fetch, render, canonical and index signals without collapsing them together.
Crawl and index control
Create a coherent robots, canonical and XML sitemap decision set.
Crawl and index control
Prepare a redirect map, launch checks, monitoring questions and rollback triggers.
Search evidence
Separate field evidence, lab tests and implementation hypotheses.
Search evidence
Produce validated markup with an eligibility and claim-safety checklist.
Search evidence
Move from a query or coverage signal to a bounded investigation and next question.
Search evidence
Design a decision-led report that distinguishes observation, change and interpretation.
Applied workflows
Write a useful hypothesis, change record, observation window and interpretation rule.
Applied workflows
Build a tool-neutral workflow and quality-check exports before relying on them.
Applied workflows
Map entities, profiles and local landing-page evidence without spam or invented locations.
Applied workflows
Review category and product templates plus faceted-navigation decisions.